FOUNDING DIRECTOR
Alice Mubarak
Alice has over 15 years experience working in the industry as a branded buyer at some of the UK’s largest retailers, during this time she worked with hundreds of brands across denim, premium and streetwear.
Now an agency owner, bringing huge energy and excitement to any brand and project she works on. Passionate about bringing positive change to the industry and old attitudes by starting an inclusive agency that is female owned and supports a selection of strong brands.
Working on the wholesale and strategy side of the business, Alice has organically grown the agency into working on seasonal shoots, catwalk / trade events and the product placement side of the industry.
WHOLESALES
NATASHA MALCZEWSKI
Working for 10 years in the buying industry at some of the UK’s leading retailers Natasha worked with some of the largest names in branded streetwear and denim.
Prior to that Natasha launched her own successful brand into the market regularly attending tradeshows and selling to various retailers.
She has a strong creative flair and market knowledge for all brands at the agency and is passionate about aligning them to the right accounts, while supporting Alice on creating the agency vision.
Collaborators
Concept creative
Naomi was born and raised in London. She Graduated from Westminster University with a BA Hons in Fashion Design after completing her Foundation at Central St Martins.
Naomi currently runs her own creative agency CONCEPT-CREATIVE where she works on a wide range of creative projects that include Art Direction, Creative Direction, Artist Image Development, Creative Strategy, Styling, Directing, Casting and Creative and Business Consulting. She is also the Founder of CONCEPT a London based start-up buidling a new membership platform for visual artists.
Over the past thirteen years, Naomi has worked full-time and freelanced across a variety of disciplines in the fashion and creative industries.
Editorial has given her the ability to tell inspiring stories through styling, art direction, moving image and the written word. While events, creative strategy, collaborations between brands and creatives have all enabled her to place fashion and design into a cultural context for consumers. With a real interest across all areas of art and design, as well as an active interest in cultural and political issues, she believes that the creative industries have the capacity to challenge, question and spark discussion. Naomi believes it is critical - at all times - that we question the world we live in using curiosity, creativity and content.
The main drive in her work is always to inspire, inform and engage users with compelling stories.
Collaborators
RXTRO
Anthony Odogwu & Franklin Boateng are Cultural Trailblazers, Custodians of Culture, Lifestyle & Digital Marketing. Anthony & Franklin are Founders of the collective of companies called RXTRO (Pronounced Retro).
RXTRO Store are leaders in the retro sportswear sector along with RXTRO FEST the sustainable streetwear festival and RXTRO Agency the Culture & Digital Marketing Agency.
Wonderland Agency is working closely with Rxtro on Rxtrofest, the UK’s premier streetwear tradeshow festival and celebration of all things hip hop culture, gaining sponsorship with various brands, showing and creating catwalk events. Also collaborating with the Rxtro Agency on various projects.
Collaborators
DAPPER DYLAN
Dylan has been a fashion archivist for 8 years, specialising in the collections management of fashIon houses such as Moncler, with the goal of unlocking their hidden values, building collections and design packs that fully represent the heritage, roots and DNA of brands.
Dylan has pieces from the original Cross Colours x Karl Kani collab, also styles of the heavy denim shirt from the 90’s as worn by Biggie, 2Pac, Nas and Snoop to name a few. He also holds a 1993 Karl Kani belt as worn by 2Pac in the advert from around the time “Strictly 4 My N.I.G.G.A.Z.,,” album came out.
Collaborating with Wonderland Agency Dylan is showcasing the key pieces from the archive that bring the history of Karl Kani to life, in conjunction with the current collections in activations at London fashion week and Karl Kani pop ups in various locations to grow brand awareness and create a link with the brand history and latest collections.